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Making green fingers pay off

With help from Intrum Justitia, Gaißmayer can spend less time tracking receivables, and spend more time in their core business while still making sure they get paid.

For decades Dieter Gaißmayer has nurtured his passion for plants and gardens through his business Staudengärtnerei Gaißmayer in the southwest region of Swabia in Germany. The nursery in the small town of Illertissen is home to over 3 000 different types of herbaceous perennials, including herbs, medicinal plants, phloxes, grasses, ferns and many more.

Most plants are cultivated on site and although modern techniques are used when they drive development Dieter Gaißmayer is a strong proponent of traditional gardening methods – something he strives to maintain and preserve. The nursery is both a certified organic grower as well as the winner of several awards.

Staudengärtnerei Gaißmayer has an on-site shop, sales via printed catalogues and a thriving and growing online business. The nursery currently employs around 50 staff in total. Selling living plants online pose a special challenge in terms of swift and secure transportation that ensures that the products arrive in good health.

-We started online sales around 2000 when plants could be delivered in two to three days in a secure way and today online sales is the biggest proportion of our sales. Germany is our biggest market and that is where we see growth opportunities but we sell throughout the EU and Switzerland, says Mr Dieter Gaißmayer, managing director of Staudengärtnerei Gaißmayer.

For the past six years Intrum Justitia has supported Staudengärtnerei Gaißmayer regarding the collection of national and international debts incurred via Gaißmayer’s online shop. Through its international service line, Intrum Justitia makes it possible to consolidate national as well as international debt collection through one credit management company.

-That means we can spend less time tracking receivables and spend more time in our core business while still making sure we get paid, says Mr. Dieter Gaißmayer.

Customer satisfaction lies at the heart of the business and while delivering much-awaited and healthy plants to demanding customers is the number one priority, the commitment doesn’t stop there. Equally important is that happy customers who do not pay on time, for whatever reason, are not discontented by an overly aggressive dunning process. Focus is therefore on debt collection without recourse to legal procedures.

-We remind the customer three times over 2-3 months and only when there is no response to our  attempts do we announce, in a last letter, that we intend to hand it over to Intrum Justitia, says Mr. Dieter Gaißmayer.

Even so, customers with problematic payment behaviour are still welcome back but they will automatically be switched to advanced payment in the order process to avoid any future friction.